When Brian came to us with the idea for a microsite
that would showcase his magnum opus—a 2-foot tall Jumbo Machinder-style OG Stormtrooper—we sort of chuckled at the joke we thought he was making. He was serious. Countless DVD rewinds of the Death Star scene later, we got it just right, and the site went on to help the thing sell out. It was one in a million.